VROOM Summit

VROOM Women in Tech and Mentors

Being a Vroom mentor increases your visibility and further develops your professional network. By volunteering their time and giving back to the start-up world, our mentors are able to establish new relationships that generate referrals, employment opportunities, strategic alliances, and joint ventures. While the Tech world is all about innovation and leading the world forward,  it is one of the worst sectors when it comes to female involvement.

Part of the problem is the lack of female role models inspiring other women to get involved as well the alienation created by the workplace culture.   Vroom wants to address these issues by uniting the pioneering women from traditionally male dominated industries.  Through our Vroom Caravan events which take place across Europe, we facilitate the initial introductions between female founders, investors and mentors.

Barbara has over 15 years of experience managing great brands – from small luxurious brands such as Silversea to huge companies such as MSC. She considers starting a start-up her most intense & challenging experience. Barbara is the proud CEO of Yonderbound, the world’s largest collection of bookable travel stories, which she co-founded in September 2012.

Barbara Muckermann

Jos has extensive international experience in Graphics, Mobile and SaaS. He started at Adobe Systems that enabled him to market PostScript printing software to a variety of OEM’s including Apple, HP, and Siemens.  He then took on leadership roles at Nortel Networks, Software.com, Openwave Systems & various mobile software start-ups.

Jos de Kruijf

Alain is a seasoned executive with 25 years of international experience in consumer technology. Leader with a passion for building high-performance teams, he has a track record in driving EBITDA growth for both venture-backed startups and established public firms. Before joining White Castle, he was CEO of TCL Communication Europe.

Alain Pakiry

Pascal is a strategic business developer and team leader working on the fault lines between software and hardware, content and services, mobile and home while finding ways for companies to cooperate in truly new win-win models.

Pascal de Mul

Helen has over 20 years of Operational Management experience, having worked both for big corporations and small firms. She is one of the founding members of White Castle Partners, looking after day to day operations including compliance, contracts, finance, HR, and ensuring the smooth running of the business.

Helen Häggström

Anna Kowalska is a Senior HR Executive with both start-up and corporate experience serving as an Advisor for a wide-range of company environments including early-stage, disruptive tech & VC firms. Passionate about organizational development and creating values, identity and high-performance cultures, Anna provides externalized “in house” HR expertise

Anna Kowalska

Kenneth brings with him over 20 years of experience in consumer- and IT electronics products across Sales, Marketing, and Management roles, a significant diverse multinational experience with a proven track record across 55+ countries. Prior to joining WCP, Kenneth was Global Sales and Marketing Director of DICOTA for 5 years, and Regional Director EMEA for Targus for 12 years.

Kenneth Ditlev Pedersen

Laura has over ten years of experience working both in academia and in private sector, working as a commercial and corporate legal consultant with fast growing SME’s and multinationals. She has also co – authored number of books on contracting, intellectual property and innovation management.

Laura Huhtilainen

Steve is a visionary and charismatic leader with 30 years’ experience guiding culturally diverse teams to success in the consumer electronics industry. He thrives on generating growth in mid-size companies by transforming them into sales and marketing driven organizations.

Stephen Daverio

Peter is an entrepreneur and executive search professional drawing on over two decades of unparalleled experience building market-leading companies. He is passionate about his work and is proud to contribute to the success of organisations that continue to change the world.

Peter Madsen

Lars-Ole has over 30 yrs. experience in leading IT and Communication companies: Siemens Enterprise Communications, Avaya, AirClic, 3Com/US Robotics & HP.  He has extensive experience in formalizing and executing strategies, setting up effective organisational structures and Go-to- Market models, mentoring and coaching.

Lars-Ole Hansen

"Harry" has 20 years of experience in advising companies on communication strategy. She has spent most of her career in financial & corporate communication and media relations, advising businesses from a wide range of sectors during special events such as company launhes or rebranding, IPO's, capital increases, acquisitions and crises.

Henriette Green

Lorenzo is an engineer by education and a marketer by vocation. After working for more than a decade at Logitech in engineering, marketing and sales roles, Lorenzo now focuses his career on the scaling of mid-sized companies. He currently drives Sales & Marketing at Native Instruments, a Berlin-based high-tech company transforming the lives of music producers and DJs.

Lorenzo Mandelli

Carsten is a high-achieving and respected technology leader with a strong record in business development and general management, drawing on a vast experience in networking, virtualization, SaaS, cloud and IT outsourcing. He is a multi-cultural executive who confidently operates in both developed and emerging markets.

Carsten Thomas

Marco is COO & VP Channel at Lenovo Group EMEA. Responsible overall for the company’s operations & channel business in Europe, Middle East & Africa, he also acts as Gen.Manager for Lenovo´s UK & Ireland operations. Prior to Lenovo he held senior roles in other global companies - as VP at Acer Group EMEA & Head of New Media Category at Media Markt Sweden.

Marco Andersen

Graham is an Entrepreneur and Executive with 20 yrs. experience in the Telco and Media industry.  He is a sought-after consultant & advisor and has worked with companies like NTL, Telewest, Wanadoo, Monaco Telecom (C&W International), MSP, Deloitte and Virgin Media. He has extensive experience in raising money for start-ups and sits on the Board of Directors of several media and Telco businesses internationally.

Graham Sargood

Michael is the head of innovation & product development with vast expertise in creating and executing commercially innovative strategies to reposition Consumer Electronics brands. He has extensive experience in developing industry disruptive user experience-focused business models.

Michael Pedersen

Mathew is an experienced Senior EMEA Sales Leader that brings a wealth of commercial expertise to the company, through successful carrier within blue-chip companies. He possesses detailed knowledge of European, Middle Eastern and African customers, channels & distribution landscape.

Matthew Yarrow

Kevin is the founder of the boutique technology consultancy company, A Bit of This & That ... focused on the intersection of the IT and Energy Industries, delivering innovative technology consultations, sales advisory, speaker & social media influencer services. He has held senior leadership Technical Sales & Sales Management roles at Compaq, HP and most recently at Intel as a Worldwide Sales Director for the energy Industry.

Kevin O'Donovan

Doug is a Senior Executive with a track record of growing revenues in European Markets. He has worked both in large companies like EMC and VERITAS and innovative start-ups such as TINTRI and LeftHand Networks. He is experienced in working with Hardware and Software as well as running a successful Reseller Business.

Doug Rich

Bryan is experienced at creating brand advocates for mass adoption of disruptive tech.Starting at a UK telco acquired by Vodafone, he created a mobile ISP, followed by an MNVO. At BT he introduced a SaaS to 1.5m users generating $400m per year. Recently he’s held leadership roles with Swisscom, Turkcel, and Vidyo, growing transformative technologies into the enterprise and consumer. 

Bryan Sharp

Frederic recently founded his own consulting services firm to enable technology companies to establish their EMEA/APAC footprint. He is currently Head of Europe Sales for Monnit, US-based manufacturer of monitoring solutions. Until September 2017, Frederic was VP Sales & Marketing Asia and EMEA at the Industrial IoT vendor, Digi International where he delivered impressive revenue growth in EMEA and Asia.

Frederic Luu

Johannes Ditterich is an entrepreneur with more than 15 years of experience in the eCommerce and technology space. He co-founded limango with two partners in 2007 and sold it later to ottogroup. As CEO Johannes grew limango to 129 Mio EUR annual revenues before he left in 2015. Previously he was working with Munich based VC firm Target Partners, investing into early stage tech companies.

Johannes Ditterich

Alastair has over 25 years’ experience building and leading successful EMEA sales teams for software and SAAS solutions.  As a turnaround specialist, he successfully implemented new GTM strategies and transformed multiple businesses; delivering significant growth and profit improvement.

Alastair Corbett

As VP Europe HTC Vive, Peter was responsible for the launch of Vive in Europe – with a special focus on selecting and setting up the right partners. Prior to Vive Peter held senior roles at HTC mobile – including the responsibility for Vodafone Group, Nordics and the UK & Ireland. After leaving HTC, Peter has been advising tech companies to enter the European market and/or to optimize plans and propositions.

Peter Frølund

Ronnie is a Senior Director with long experience from international business, having a successful track record in sales and marketing. Ronnie now runs his own companies within communication sector (Jahopp) with focus on e-learnigs and management consultings (MRBrands).

Ronnie Johansson

Nuno has 20 years of experience in information technology, consumer electronics and telecom industries, having held product, sales and marketing roles with Samsung, Sony, Huawei and TomTom (both at regional and local level). Nuno is an expert in international development, product launch, go to market, profit increase, market share advancement and turnaround.

Nuno Campos

Anders has got experience in the areas of sales&marketing, business strategy&management, technology evangelism and leadership, in the tech industry, at local, regional and global levels. He has had a 26 years long successful career at Microsoft and has held different strategic roles in marketing, sales and evangelism, at executive leadership team level.

Anders Nilsson

Frans has over 25 years of experience in sales and senior EMEA leadership roles in some of the world’s leading companies. He is currently an investor and advisor to young, high-energy, high-growth, fast-moving technology businesses, helping them implement and execute their go-to-market strategies.

Frans Rahms

Nigel is a serial entrepreneur who has founded & owned several technology firms over a period of 20+ years. He brings with him a proven track record and expertise in mobile application software, mobile devices, platform and e-commerce.

Nigel Rees

Tony has more than 20 years leadership experience in strategy consulting, deal origination, fund raising and capital across broad fields including but not limited to technology, music production and film finance.

Tony Davis

Steen has held various management roles and successfully delivered on objectives across a broad variety of industries, organizations and geographies including P/L management, turn-around projects, sales & marketing, product launches, strategy development and implementation. He now manages and develops his own consulting company, specializing in advisory services within business and organizational development.

Steen Ronholt

Suzaan is a global lifestyle technology business leader with over 18 years of experience in wearable, hearable, fitness and health technology. A staunch advocate of consumer-centric technology development, Suzaan specialises in understanding how cultural, behavioural and technological shifts influence the way in which consumers interact with technology.

Suzaan Sauerman

Mark is the COO at Strategy to Revenue. Strategy to Revenue is dedicated to making the incredible a reality. At Strategy to Revenue we help you to unleash the full potential of your sales teams: significantly improving your commercial performance, transforming your business, and accelerating the time it takes to turn your strategy to revenue.

Mark Savinson

Wolfgang Kirsch

Scott is a gifted strategist and direct investment specialist with substantial and broad international experience in business strategy, finance, and leadership roles in both entrepreneurial and corporate environments.

Scott Sheldon

John has 30 years industry experience in technology consulting and sales for IBM and as EMEA eCommerce Director for Lenovo he built their successful and profitable eCommerce business across Europe. He has a passion for eCommerce and Digital businesses and how to make them successful. He is also a member of the WSI Global Network of Digital Marketing Consultants.

John Leech

Klaas brings with him over 25 years of experience in consumer products across sales, marketing and management roles. Prior to joining WCP, he was COO of Buffalo Technology Europe and VP EMEA for Western Digital for 16 years.

Klaas de Vos

An inspirational and motivational leader, able to extract the best performance, whist nurturing future growth and development of individuals and teams. A business builder and strategic thinker, with sound knowledge of planning, forecasting, P&L and commercial operations.

Chris Spearing

Murphy has a distinctive background, as her experience ranges from international sales and business development to marketing communications and product management and more recently operations. She has managed multiple segments from consumer to business, communicating to audiences including mobile operators, members of the press, analysts, channel partners and executive boards.

Avril Murphy

Stefan Kühn

Danny is a seasoned executive with 20+ years of experience building, growing and managing businesses from startups to corporates in Mobile Telecom, IoT, SaaS / PaaS, Cloud, Connected car and home, online and internet business. He is a former Vodafone, Microsoft and Deutsche Telekom/DTAG executive. Danny built, advised, coached and mentored several startups successfully.

Danny Bemelmans

Nick Volante

Sandro is an experienced EMEA strategist with a successful career in sales, marketing & business development over 18 yrs. in IT, consumer electronics, telco, digital technologies, B2B, online & multichannel sales. He is a turnaround specialist with strong analytical skills &  proven track record of turning stagnating companies into high-growth ones.

Sandro Isteri

Calvin Watson

Iolande Skinner

Lionel has successfully led sales & marketing operations for multinational technology companies for over 20 years. His experience includes working in Asia & Europe with renowned brands like Hewlett-Packard, Samsung Electronics and Telefunken. His specialization lies in the formulation of tailored strategies and their effective implementation for fast moving consumer products.

Lionel Negrotto

David Thomas

Thorsten Zimmermann

João Bogalho

Simon Gazikian

Simon Ellis

Peter Blanken

Christian Henning

Alastair Armstrong

Jan Huckfeldt